Getting Tax Compliant Without Alienating Your Customers

As we build our businesses, one of the things that can get lost in the shuffle is sales tax.

You’re not alone if you get to $10, $20, $30 million of revenue and realize that you’ve not been collecting sales tax from your customers.

The taxes must be paid. So you need a good plan.

About the webinar.

Join us to hear from Anrok Head of Tax & Customer Solutions, Eleanor Henderson, on how to face off against this challenge without burning bridges with customers or putting a dent in your own profitability.

We’ll also discuss the best way to set up your go-forward operations so that sales tax compliance is streamlined and worry free whether your revenue is measured in millions or billions.

About the speakers.

Eleanor Henderson

Head of Tax & Customer Solutions at Anrok

Eleanor Henderson is the Head of Tax & Customer Solutions at Anrok, where she leads the tax function and drives critical aspects of the company’s product and customer success. In her role, Eleanor oversees taxability determinations for Anrok’s product IDs, spearheads the expansion of product functionality, and guides sellers through the complexities of tax compliance onboarding.

Prior to Anrok, Eleanor was part of Amazon Web Services’ tax planning group, where she defined taxability for new AWS products and assisted with audit defense. Her background includes serving as a Senior Tax Manager at Deloitte, advising Fortune 500 companies on state and local tax planning.

Aneal Vallurupalli

CFO at Airbase

Aneal Vallurupalli is the Chief Financial Officer at Airbase. His background includes early- to late-stage corporate finance, corporate development, operations, and tech M&A. Most recently, Aneal was the Vice President of Finance & Operations at Mattermost, where he still serves as an advisor. At Mattermost, Aneal grew the company’s enterprise value, with a 4x increase in revenue growth and by leading the $50M Series B. He also managed the company’s fully distributed global growth by doubling the number of countries it operates in, and growing employee count by 5x. Prior to that, he was the Head of Strategic Finance at Mapbox, where he led the company’s $164M Series C round of funding from SoftBank, and was the founding member of the Corporate Development team at Guidewire (NYSE:GWRE), helping it to grow from a $800M private company to a $7B public company. His career began in technology investment banking at Union Square Advisors, completing a range of public and private M&A transactions, including buy-side, sell-side, corporate divestitures, and restructurings.